New Trend in China: People Renting Out Faces and Voices to AI Companies to Earn Money

An emerging trend in China is allowing individuals to monetize their digital likeness by renting out their faces and voices to AI companies for advertising, live-streaming, and social media content.

Key Highlights:
- The Trend: People upload short videos and photos to allow platforms to create exact digital twins, earning monthly amounts ranging from ₹1,400 to ₹67,000 depending on usage.
- Rising Popularity: Between January and March, millions registered on AI face licensing platforms looking for supplementary income.
- Risks and Concerns: Experts caution that giving away facial and voice data poses serious risks of deepfakes, cyber fraud, unauthorized endorsements, and loss of control over personal identity.