Instagram Plus Paid Subscription Launched in India at ₹299/Month

Instagram Plus Paid Subscription Launched in India at ₹299/Month

Meta has officially introduced Instagram Plus, a new paid subscription plan for Instagram in India. Priced at ₹299 per month, the plan offers a range of premium and advanced features for users who want more than the free version.

While the standard Instagram app will continue to remain free, the new Instagram Plus subscription is designed for users seeking exclusive tools, better insights, and enhanced privacy options.

Key Features of Instagram Plus

Story-Related Features:

• Secret Story Preview: View anyone’s story without appearing in their viewer list.


• Story Rewatch Count: Know exactly how many people rewatched your story.


• 48-Hour Story Duration: Stories now stay live for 48 hours instead of the usual 24 hours.


• Weekly Story Spotlight: Promote one story every week for extra visibility.


• Story Viewer Search: Easily search through the list of people who viewed your story.


• Unlimited Custom Audience Lists: Create multiple custom audience lists similar to Close Friends.

Other Premium Features:

• Animated Super Heart Reactions


• Custom App Icons & Fonts


• Profile Pins: Pin up to 6 posts on your profile

Meta has been rolling out subscription plans across its popular apps to diversify revenue streams. By introducing paid plans like Instagram Plus, the company is reducing its heavy dependence on advertising.

The company has stated that more exclusive features for Instagram Plus subscribers will be added in the coming months.

This move marks a significant shift in Meta’s strategy in India, offering power users advanced customization, privacy, and analytics tools while keeping the core experience free for everyone.